You have realised that you need an effective opt-in list. After reading countless articles, seeking expert advice, and reading many success stories of people amassing a small fortune with opt-in lists, you have finally decided to create one of your own. 

However, despite you thinking that you know everything there is to know about opt-in lists, and having followed the advice of experts, or hiring writers to help you out, you have still not been able to make a profit. In fact, you may be losing money. You might have a big list of email addresses to contact but if only a very small percentage of people are buying from you, you could still be losing profit. You will realise that when you analyse your statistics and sales figures. 

So, what could have gone wrong? Why have others succeeded where you have failed? The most common mistake is that you have dived straight in without doing enough research. You may have chosen a topic which you thought could be quite popular, generate interest, and would therefore translate into sales and earn you money. But this was not the case. Just because you have contacted people from the list does not mean they are going to buy instantly.

However not all is lost. For those who have started an opt-in list and have failed, you can rejuvenate your failed venture with the tips below. And for those who are just starting out, here are three quick and easy ways to build a profitable opt-in list.

1) Get your customers to trust you and your products first

Just launching your opt-in list when you do not have a comprehensive website does not make you look like a knowledgeable or believable seller. Try to look at other websites and online groups first to gain knowledge about your customers and their wants and needs. You can then use this knowledge to write content that targets those specific wants and needs. Make sure you write extensively about your products and services, and from this try to gauge what is popular with your potential customers. If they like what you have to say readers are more likely to sign up to follow your blog and may become customers in the future. 

Join forums from other sites as well. Provide expert advice and recommendations. When you feel that people trust you already, you will be able to start your own opt-in list. You can build a base as well with other forum users and ask them to join your list. Friends and family can also be good customers. Put up a link to your site so that they can see what your business is all about.

The truth is, money will often only come in when the consumers and subscribers believe and trust in you. They want a product or service that will be a good exchange for their money and provided by someone knowledgeable and reliable. People are not going to buy something only out of your own recommendation.

2) Find a product or service that people want and need

While it is true that it is best to sell something that you have an interest in, there will not be very many people who have the exact same interests as you. If you do not do enough research, you may end up selling something that is not entirely popular or profitable. Do your research well and you will see the profits come in. And remember to do this frequently as the wants and needs of your potential customers may change over time.

When contacting your customers about your latest products or services, pay close attention to how much engagement you get through clicks. Also, provide your subscribers with promotional material that they can use and is useful to them. 

3) Make friends with other opt-in list users

This is particularly beneficial especially if it is someone who has already launched a successful opt-in list. These are people that have relevant experience in this venture and experience is often the best teacher. While there are many articles available on the internet for you to use, nothing can compare to getting a first-hand account from someone you trust.

Experienced opt-in list users will be able to tell you what to do and what not to do because they have gone through both the good and bad themselves. While different situations occur for different people, the general concepts can still be very helpful. There are also many things to avoid and these people will be able to advise. 

Building a profitable opt-in list does not just happen overnight. There is a lot of work to do from early research to continual optimisation. Opt-in lists are built from scratch, but as your list grows, you should also maintain the quality of your list. Keep it organized and manageable. Keep track of your analytics and click through rates. Get help if you need it, just make sure that your subscribers are happy, satisfied and engaged, and in turn they will be willing to buy from you.

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